Client Work & Case Studies

Selected Work

A sample of projects we've delivered

WordPress, custom systems, and product design work for clients in Japan.

01
Case Study
Medical-Legal Matching Platform Click to enlarge

Medical-Legal Matching Platform

WordPress Rebuild

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Client type: Professional services platform (medical-legal referral matching)

CHALLENGE

The client had a static HTML prototype (hosted on GitHub Pages) and needed it rebuilt as a fully editable WordPress site — replicating 17 existing sections pixel-for-pixel, plus 9 additional pages, without losing the approved design.

APPROACH

Built a custom child theme on SWELL (a widely used Japanese WordPress theme) with 2 custom post types (announcements, FAQ), a contact form, and baseline SEO (OGP, JSON-LD, sitemap). Content areas were made editable through Smart Custom Fields so the client's team can update copy and images without touching code. A logo-bootstrap script auto-applied the client's branding across favicon, header, and splash screen from a single upload.

RESULT

Staging site delivered 6 days after contract signing. Full engagement — design-fidelity revisions, launch, and handoff — closed in 43 days from signed contract to payment, with no structural rework requested.

ROLE

Full-stack delivery — theme development, structured data, admin-editable UX, and post-launch documentation.

02
Case Study
AI Health-Assessment Tool Click to enlarge

AI Health-Assessment Tool

Outcome-Based Pricing

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Client type: Healthcare clinic (acupuncture)

CHALLENGE

The clinic wanted to price an AI-driven health assessment tool on actual outcomes rather than a flat license fee, but had no way to measure real bookings generated by the tool without exposing sensitive assessment data or building a heavy tracking system.

APPROACH

Designed a lightweight measurement bridge: each completed assessment generates a random 5-digit coupon code, redeemable for a discount in the clinic's existing booking flow. This created an auditable link between tool usage and confirmed bookings — no personal data exchanged, no new booking system required.

RESULT

Measurement flow deployed and integrated with the clinic's live booking process, enabling a revenue-share model (a percentage per confirmed, coupon-redeemed booking) in place of speculative flat pricing.

ROLE

End-to-end — pricing model design, coupon logic, booking-flow integration.

03
Case Study
Exam-Prep School Website Click to enlarge

Exam-Prep School Website

New Site Launch

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Client type: Vocational exam-prep school (firefighter recruitment exam training)

CHALLENGE

A newly formed training school for firefighter recruitment exams had no web presence and needed a full site built from scratch — one that could establish credibility with prospective students, showcase instructor expertise, and route visitors into a paid course-enrollment flow.

APPROACH

Built a custom WordPress site on a child theme of SWELL (a widely used Japanese WordPress theme), structured around instructor profiles, a dual-format course offering (live sessions plus on-demand video via Vimeo), a results/track-record page, an FAQ, and an ongoing blog for content marketing. Added LINE integration for pre-enrollment inquiries, member login for course access, and a connection to the client's external course-purchase platform for checkout.

RESULT

The client returned for two further engagements with us (a WordPress rebuild for a separate matching-platform site, and a follow-up landing-page project), making this a recurring, direct-repeat relationship rather than a one-off build.

ROLE

End-to-end WordPress build — theme customization, third-party integrations (LINE, video, membership, external checkout), and information-architecture design.

04
Case Study
Dental Practice Management Consulting Site Click to enlarge

Dental Practice Management Consulting Site

Conversion-Focused Rebuild

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Client type: B2B consulting firm (dental clinic management — financial, HR, and operations advisory, run by a licensed dentist and a former national tax officer)

CHALLENGE

The client needed a WordPress site that could carry six distinct advisory services (management concierge, financial/back-office support, recruiting, home-visit dental startup support, expansion/exit strategy, and general management support) without overwhelming a skeptical clinic-owner audience — and convert visits into booked consultations rather than just informational reads.

APPROACH

Built on a custom child theme of SWELL (a widely used Japanese WordPress theme) with a pain-point-first layout: five common owner frustrations up front, a clear four-step consultation flow, and a "free 10-minute diagnosis" CTA repeated through the page. Added a downloadable-resource library (recruiting manual, AI-adoption guide, and others) as a soft-conversion path for visitors not ready to book, plus LINE integration for direct consultation chat and an ongoing blog for topical trust-building content.

RESULT

Delivered a WordPress site structured around a single conversion funnel (visit → free diagnosis booking) instead of a generic "About us" brochure layout — matching the client's advisory, consultation-led business model.

ROLE

Full-stack delivery — theme development, conversion-focused information architecture, lead-magnet integration, and LINE/consultation-flow setup.

05
Case Study
Precision Manufacturing Company Website Click to enlarge

Precision Manufacturing Company Website

Brand & Visual Identity

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Client type: Precision metal-machining workshop (Osaka, Japan — CNC machining, prototyping to small-batch production)

CHALLENGE

A precision metal-machining shop (machining centers, CNC lathes, tolerances to 0.001mm) needed a web presence that would read as credible to engineering and procurement buyers evaluating suppliers — not a generic "corporate template" site that undersells the precision of the work.

APPROACH

Built as a lightweight React single-page site with no CMS or backend — CDN-based module imports (React 19, react-router-dom) instead of a build pipeline, keeping hosting simple. Designed a distinctive dark "industrial-tech" visual identity: a near-black background, a cyan/orange accent pairing (evoking advanced technology and factory sparks), a custom animated cursor, scan-line and reveal animations on scroll, and a display/monospace type pairing to reinforce a precision-engineering feel rather than a stock B2B look.

RESULT

A distinctive, animated brand presence differentiated from templated manufacturing-sector sites, built and hosted without ongoing CMS overhead.

ROLE

Full front-end build — visual identity design, animation system, component architecture, and deployment.

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